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What the Shop - Plateforme innovation OPEN COMMEDIA
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class="ait-item-template-default single single-ait-item postid-4168 element-sidebars-boundary-start element-content element-comments element-sidebars-boundary-end element-seo element-header-map element-header-video element-search-form right-sidebar layout-wide sticky-menu-enabled reviews-enabled search-form-type-1">
Rayon : Off
Rayon :
km Set radius for geolocation
Rechercher

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Présentation de votre entreprise
What the Shop propose une plateforme qui permet aux retailers d’identifier leurs clients, analyser leur comportement en magasin et leur proposer des expériences personnalisées, différenciantes et mémorables.
Grâce aux données collectées, la plateforme de Shopper eXperience Management permet de renouveler l’expérience consommateur à chaque visite et selon chaque client.
Avec What the Shop, vos magasins se transforment en un écran comme les autres et deviennent le média n°1 de votre marque.

Description de votre innovation
What the Shop a développé une technologie permettant de répondre simultanément à trois besoins essentiels des retailers :
– Comprendre : l’analyse du trafic et du comportement des clients sur le point de vente permet d’avoir une nouvelle lecture du business.
– Interagir : de nouveaux services digitaux en magasin – sans application – accessibles via une connexion Wi-Fi, le moyen le plus connu, le plus simple et le plus rapide pour les consommateurs.
– Enrichir : les individus et leur comportement en magasin viennent enrichir le système CRM pour des actions marketing inédites en termes de pertinence et de performance.

A quel besoin répond votre innovation ?
Plus de 90% du business est encore réalisé par les magasins. Chaque point de performance gagné par les magasins a donc un impact business bien plus important qu’un point de performance gagné sur le web. Le digital aura permis à tous de prendre conscience de l’importance de collecter des données et c’est désormais le monde physique qui va devenir le premier contributeur avec un trafic et des flux de visiteurs beaucoup plus importants que sur le web.

En quoi votre projet se différencie des solutions existantes ?
What the Shop est la seule solution du marché permettant de collecter à la fois des données anonymes et des données nominatives dans les magasins.
2 ans de R&D ont été nécessaires avant d’avoir une solution totalement autonome et plug&play (il suffit de brancher le boîtier).
What the Shop dispose également d’un grand nombre de connecteurs avec des startups et des grands groupes du monde du retail afin de proposer un catalogue d’expériences originales et pertinentes en magasin.

Vous souhaitez contacter What the Shop?

analytics du magasin; criteo du magasin; système d’exploitation du magasin; mesure; trafic: comportement; beacon; wifi; wi-fi; in store; instore; big data; mobile marketing; experience client


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Laisser un Avis


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Originalité
Valeur d'usage
Intérêt business
Utilité
Potentiel
Publication en cours ...
Votre évaluation a été envoyé avec succés
Veuillez remplir tous les champs

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