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Solutions innovantes pour un smart emballage
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Pour répondre à l’appel à compétences, veuillez remplir le formulaire ci-après avant le 4 octobre 2016

Les champs marqués d'un * sont obligatoires

Objectif du tour d’horizon

Pour nos clients les envois sensibles sont source de stress, de complexité et d’enjeux pour leur image ainsi que leur relation client.

Aussi La Poste souhaite opérer une réflexion sur les envois sensibles et rechercher des solutions innovantes permettant d’offrir à ses clients un acheminement sécurisé, suivi en temps réel et garantissant l’intégrité du contenu ainsi que la remise au bon destinataire identifié. La Poste, grâce à cette nouvelle offre, a l’intention de faciliter la préparation d’envois sensibles, réduire le stress lié à l’acheminement de ces plis et offrir toujours plus de valeur et de service à ses clients.

2 thématiques ont été diagnostiquées lors du cadrage de l’offre au cours duquel nous avons fait appel  à des clients et proxi-clients. Elles sont donc à adresser dans le cadre de cette recherche de solutions innovantes :

  • sécurisation de l’emballage tout en garantissant l’intégrité du contenu
  • Une technologie permettant de connecter le pli et de suivre en temps réel

1.     Sécurisation de l’emballage

La future offre La Poste devra s’appuyer sur un emballage répondant aux attributs suivants :

  • Permettant l’envoi de document et de petits objets.

La priorité est donnée aux documents :

  • Protecteur
  • Imperméable
  • Garantissant l’intégrité du contenu et sa confidentialité
  • Anti-Fraude ou signalant toute ouverture par une personne tiers lors de l’acheminement
  • Facile à utiliser et à fermer
  • « Economique » en cas d’une utilisation « one shot » / jetable
  • Si possible avec des propriétés écologiques
  • Une matière imprimable pour pouvoir porter le design des emballages La Poste
  • Possibilité d’apposer des données variables (code à barre, data matrix…)
  • Si possible ouvrable uniquement par une personne habilité et identifiée

La Poste souhaite proposer un emballage innovant et qui réponde à la plus grande partie des caractéristiques mentionnées ci-dessous.

Nous recherchons une solution de sécurisation de l’emballage en lien avec les attributs décrits ci-dessus.

2.      Un tracking suivi en temps réel

L’idée est de proposer à nos clients :

  • Un suivi plus précis et plus riche que ce que La Poste est à date en capacité de restituer au client
  • Une géolocalisation et un suivi en temps réel qui se « calent » sur les standards du marché en terme de livraison et de commande comme peuvent le proposer des acteurs comme Delivroo ou Uber
  • La mise à disposition de ces informations doit pouvoir être « choisie » c’est-à-dire que la restitution du parcours ou du suivi ne sera sans doute pas mis à disposition en totalité au client expéditeur ou destinataire du pli (sécurité du pli)
  • Une remise à la bonne personne si possible le pli ne devra pas pouvoir être ouvert par une autre personne que le destinataire ou son mandataire désigné par le destinataire

3.      Les autres attributs d’un smart emballage

La Poste souhaite proposer un emballage innovant et « smart » pour répondre au mieux aux attentes de ses clients concernant les envois de valeur et sensibles. Par le biais de cette RFI, La Poste est intéressée par toute technologie innovante permettant d’apporter de la valeur à ses clients.

Pour répondre à l’appel à compétences, veuillez remplir le formulaire ci-après avant le 4 octobre 2016

Les champs marqués d'un * sont obligatoires

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