Fred has been immersed in communication technologies throughout his professional career. In 1987, he joined Apple Europe until 1997 as Director of R&D Telecom Software Solutions. Fred then joined General Electric where he directed teams deploying B2B solutions, then becoming Worldwide Director of Outsourcing Initiatives. Fred continued his career at Diebold, where he led Worldwide Professional Services. In 2008, Fred created his second Startup, a consulting firm specializing on multi-platform mobile solutions. Fred is now the CEO of Ridicule Limited, specializing in Mobile apps for the Media and Retail industries.
These different positions contributed to his strong experience in new technologies, the management of people, processes and projects that cut across companies of all sizes and geographic locations.